Diana Gaertner lit the fashion world on fire when she was just 19-years-old. After being discovered, the German native found herself almost immediately working for major name companies like Dior Fragrance and walking the runways for brands like Valentino, Chanel, YSL, Lacroix, and Armani in her first runway season. When Diana noticed work declining, she decided to re-launch her brand by making the switch from blond to brunette – a move that proved successful as she continued to be selected for runway shows with top designers like Alexander McQueen, John Galliano, Tom Ford for YSL and more. Living between Paris and New York for the next 10 years, she maintained a strong career, with additional highlights including photo shoots for German and Italian Vogue, Elle and Marie Claire covers, and beauty Campaigns for Chanel, Versace and L’Oréal.
Living between Paris and New York with her modeling career still going strong in her early 30s, she began to consider other career pursuits and finished up her education with a Bachelor of Arts from Paris American Academy. While continuing to model she launched a career in interior design under her married name of Diana Dietrich Interiors in 2012. Her interest for interior design was sparked when she was modeling as she was exposed to so many beautiful sets and interiors on her shoots. “I would have never thought about interior design if I hadn’t been in modeling. It’s great to do it [modeling] for a while, but keep your eyes open because when you want to start something it is a great way to finance yourself,” says Diana. She has continued to model while running her design business. Doing both required a bit of a balancing act, but Diana enjoys the busyness.
In fact, she wanted to be a little more busy. She started to see, like Claudia, how the industry was changing a lot and the time was finally right for an idea like UBOOKER.